What a stand up pouch is for
Two webs sealed up both sides with the bottom folded in as a gusset, so that when it is filled the base opens out and the pouch stands on its own. That is the whole argument for it: a pouch that stands faces the customer on a shelf, and a pouch that lies flat does not.
The gusset reads the width and is held to a third of the height, so a shallow pouch never folds past its own middle. Practically that means the bottom third of the front is partly wrapped under the base when the pouch is empty and flattens out when it is full — keep the logo above that line.
It is the most common retail pouch for a reason: it stands like a rigid pack, ships like a flexible one, and uses a fraction of the material a jar or a tin would. Coffee, granola, pet food, dried fruit, protein powder and anything sold on an aisle shelf.
Without a zipper the pack is open once it is open, so most users add either a hang hole or a tin tie — the hole for peg display, the tie so the customer can fold and close it. Both are cheap, both are decided at order time rather than later, and the hang hole in particular has to be designed around: it punches through the top seal where a lot of designs put the brand.
Other sizes & versions of this
More pouches to design
Stand Up Pouch
Stand up pouches with a bottom gusset that opens into a base. Print the film, watch the pouch stand up in 3D, and get a quote.
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